• Full Time
  • Salinas, CA
  • Industry Sector : Finance, Insurance, & Real Estate (FIRE)
  • Finance, Insurance, & Real Estate (FIRE)

Website Sylvan Learning

We are seeking a dynamic and bilingual Media/Marketing Manager to join our Learning Center in Salinas. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to increase our center’s visibility, student enrollment, and community engagement.

Key Responsibilities:

– Serve as the center’s spokesperson and create engaging video content
– Attend and document community events through photography
– Establish partnerships with local schools through on-site visits
– Conduct outreach to potential customers via phone and in-person meetings
– Develop and execute a comprehensive marketing strategy
– Drive customer acquisition and increase student enrollment
– Create and maintain a parent resource hub for education and recreation
– Foster collaborations with other small businesses in the area
– Develop bilingual content (English and Spanish) for various marketing channels
– Create and manage an online and physical resource center for families
– Manage social media engagement, focusing on platforms popular among Hispanic audiences
– Organize and host cultural events and workshops showcasing the center’s offerings
– Implement targeted digital and print advertising campaigns in Spanish and English
– Ensure all digital marketing efforts are mobile-friendly
– Collect and highlight testimonials and success stories from current students and families
– Actively participate in local events, fairs, and school functions

Required Skills and Qualifications:

– Bilingual fluency in English and Spanish (written and spoken)
– Strong communication and public speaking abilities
– Proficiency in video production and photography (cell phone proficiency is acceptable)
– Proven experience in community outreach and relationship building
– Strategic marketing planning and execution skills
– Familiarity with the local education landscape in Salinas
– Experience in social media management and digital marketing
– Event planning and coordination skills
– Ability to work flexible hours, including some evenings and weekends

## Desired Qualities:

– Creative and innovative thinker
– Strong interpersonal skills and cultural sensitivity
– Self-motivated and able to work independently
– Adaptable and comfortable in a fast-paced environment
– Passionate about education and community development

This position offers an exciting opportunity to make a significant impact on our learning center’s growth and the educational landscape of Salinas. If you are a motivated, bilingual professional with a passion for marketing and community engagement, we encourage you to apply.

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